In 2025, artificial intelligence (AI) is no longer a looming force on the horizon. It’s here, embedded in the everyday work of many freelance writers.
From content ideation to editing and even pitching, AI is changing how creative professionals work. For freelance writers across Canada, the challenge for most isn’t avoiding AI but learning how to co-exist while navigating the nuanced moral and ethical implications.
Opportunities, risks, and strategies freelance writers can use to navigate the AI landscape
AI-powered writing tools like ChatGPT, Jasper and Copy.ai are becoming standard features in many freelancer’s digital toolboxes. According to a 2024 freelancing in Canada report, more than 60 per cent of freelance writers now incorporate some form of AI into their work. These tools can quickly generate outlines, summarize complex texts or repurpose content in different tones and formats.
Although many people view AI as a possible threat to their career, AI is opening new doors for writers willing to evolve. Here’s how:
- Increased efficiency. AI can help generate first drafts or research summaries, leaving writers more time to focus on creative structure, storytelling and polishing
- Expanded offers. Writers can pivot into roles that complement AI such as content strategists, brand voice consultants or editors
- Competitive edge. Freelancers who integrate AI effectively can offer faster turnaround times, better keyword optimization and broader content services
In many ways, AI can be a multiplier. It has the potential to boost productivity and open new streams of revenue, especially for freelancers who understand the tools and context in which they’re used.
Of course, the growing role of AI in content creation can also bring challenges. Here are a few:
- Commoditization. Some clients may undervalue original writing, expecting faster results at lower rates. Writers must push back by showcasing their unique skills including tone, judgment, voice and experience
- Ethics. How can we justify all of the original work these models were trained on without credit or payment to the authors? Where do we draw the line between using AI for support and passing off its output as original work? Transparency with clients and audiences is key
- Job displacement. There’s a real risk of losing lower-tier writing jobs (product descriptions, SEO blog posts, FAQ content) to automated systems. Writers must differentiate themselves and increase their skill sets
Understanding where AI excels and human input is irreplaceable is essential for carving out a long-term career as a freelance writer
How can Canadian writers future-proof their freelance careers? Here are some strategies:
Develop your unique voice
AI lacks personal experience, cultural sensitivity and emotional depth. Sharing your perspective and creative intuition is key. Make sure your writing reflects this special sauce.
Upskill and adapt
Understanding how to collaborate with AI can set you apart from others in your niche. Find ways to stay current on AI tools.
Diversify income streams
Combine writing with teaching, consulting or creating offers and resources that reflect your unique expertise.
Emphasize transparency and trust
Make it clear when and how you use AI in your writing. You’ll develop trust while at the same time positioning yourself as a thoughtful guide.
The freelance writing world is always changing, and in 2025 AI is one of the biggest drivers. Viewing AI as the beginning of a new chapter may be easier than bemoaning the end of creative writing altogether. For writers who lean into their uniqueness, sharpen their skills and lead with ethics, AI may turn out to be a partner rather than a competitor.
Other AI-related articles on Story Board
- What does AI development mean for journalists?
- The future of AI
- AI innovation and education: how to navigate learning and teaching