A column on Moneyville is bullish on newspapers. David Olive reports that 77% of Canadian adults read a print or online version of a newspaper at least once a week and newspaper readership has gone up by 3.7% in the last five years. Not only that, but people in the “top ten” markets spend 3.8 hours per week with printed newspapers (and a bit less than 2 hours per week with online editions). Average newspaper profit margins were back up to 9.9% last year.
Just a few things to remember if you’re negotiating a fee with a newspaper these days…
