In April, the Canadian Writers Group announced it had become the official Content Sponsor for the Registered Graphic Designers of Ontario. We told you about the agency’s ambitions to get its writers on the Ontario design community’s radar, producing content for DesignThinkers 2011 and for RGD’s professional development and training activities throughout the year.
Continuing these efforts, CWG mailed out the above poster to 1,500 RGD designers this week. They’ll mail another 500 posters to selected ad, design, and PR firms, and their existing clients once the Canada Post strike — which now looks certain to go ahead — is settled.
Some details about the poster:
- It was created in collaboration with Parcel Design
- Size: 24 x 17 inches
- The words on the image were printed with a custom gloss varnish
- The paper is newsprint-style stock
CWG has a post about its creation up on its website; see a large PDF version of the poster here.