Off The Wire: News for the Canadian media freelancer June 4-10

Once a week, we gather stories about the media business, journalism, writing, publishing, and freelancing—with a Canadian focus—and share them in Off the Wire. Who needs a water cooler?

From Canada:

• Corporate Knights scores coveted Magazine of the Year Award [Masthead]
• French CBC changes name from Radio-Canada to ICI [J-Source]
• Shocking amount of great talent leaves The Globe and Mail [J-Source]
• 5 things to know about CBC’s new licence [Globe and Mail]
• Memo: CBC president Hubert Lacroix on radio ads [Steve Ladurantaye]

From the U.S. and beyond:

• Freelancing with a Full-Time Job [The Freelance Strategist] (via @contently)
• Edward Snowden: the whistleblower behind the NSA surveillance revelations [Guardian]
• You Won’t Finish This Article – Why people online don’t read to the end [Slate]
• New fair use principles show how copyright can be journalism’s friend [Poynter]
• Why Metaphor Makes Writing More Powerful [The Freelance Strategist] (via @contently)
  
• How digital platforms are changing the way science reporters find & tell stories [Poynter]
• 6 ways journalists can keep their reporting materials private & off-the-record [Poynter]
• 4 Of The Best Ways To Promote Yourself As A Freelancer [Inspiration Feed]
• Why you must build your own brand if you’re going to be a successful freelancer [Guerilla Freelancing]
• Newspaper revenue to drop 20 per cent by 2017, report predicts [Globe and Mail]
• A new kind of activist journalism [NiemanLab]
• 9 Trends Journalists Must Know About To Keep Their Careers Going [Forbes]
  
• A lesson from the book business: How to embrace digital transformation [Poynter]
• Productivity’s Worst Enemy — And How to Conquer It [Entrepreneur] (via @LuigiBenetton)
• The Journalist’s New Escape Plan: Startups [BuzzFeed]

From Story Board last week:

• The Born Freelancer on the Art of the Cold Call: Several posts back I interviewed a marketing guru and we discussed various forms of marketing. What he didn’t mention were some of the old school techniques that are still relevant to contemporary freelancers. I’d like to address one of them today: the cold call…
• Digital Media Mixer in Liberty Village: Torontonians who work in digital media are invited to an event at the Brazen Head Pub on Wednesday, June 19th from 5:30 to 8:30 p.m. The event is being put on by MediaTech Commons, a CMG-run community for Canadians working in digital media…

Spot a story you think we should include in next week’s Off the Wire? Email the link to editor@thestoryboard.ca or tweet us at @storyboard_ca.